YOUTUBE Viewers will Now be able to discover and shop for products featured in select YouTube videos directly ,they don’t need to go in search for the products they have seen there.
YouTube is a big social media platform with lots o features like to watch web series,upload videos , watch movies and much more. Now youtube will be there with an additional NEW feature in YOUTUBE that will let users to buy products they see in videos directly from the youtube platform.
This unique feature is currently being tested by the video-streaming platform, with a small number of YOUTUBE users in USA on Android, iOS, and the Web. The creators who are being Chosen are part of this pilot can add certain products to their videos that will be available for purchase
via a shopping bag icon in youtube.
NEW FEATURE OF YOUTUBE to be updated soon after trial...
The Google-owned company has shared details about the new feature being tested on a Google support page. YouTube further added that that the feature will let viewers get relevant information about the products
and buying options for products they see in the videos.
Now more easy to buy products through YOUTUBE.
This NEW YOUTUBE feature will allow its Viewers to see a list of featured products by clicking on the shopping bag icon that will appear in the bottom left corner of same video.
From there, they can explore each product’s page, where they will find more information, related videos, and options to purchase the product diretly.
YouTube has started showing users Google Shopping ads six years ago,
attempting to be a digital storefront. These ads used to allow users to
shop directly via the videos.
In October 2020, YouTube started asking creators to use YouTube software to tag and track products featured in the videos. The data will be linked to Google’s shopping tools and analytics.
YouTube spokesperson had confirmed that the platform was testing the features with a limited number of video channels and that creators would have control over the products that are displayed.
YouTube’s latest test run seems to be an expansion of the same idea to buy products from youtube directly. It is possible that youtube will roll out this new youtube feature to more users over time.
AMAN GUPTA (VLOGGER AND YOUTUBER). STUDENT of MA IN JOURNALISM AND MASS COMMUNICATION.
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